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In the same way that a well-written book will be subdivided into chapters that each contain different information, a well designed website will be divided into different themes or categories that focus on different topics related to the overall site. The way that your website is divided into themes is what we call the “thematic structure” of the site, and if you can take the time to plan out the structure of your website in a detailed manner then it can result in more search engine traffic, better search engine listings, and an improved user experience.

Many times when you pick up a book, you are not interested in reading every page but rather you are looking for a specific piece of information. By looking at the table of contents of the book, you can see all the specific chapters of the book and determine where you can find what you are looking for. When a reader finds your website they may only be looking for one single piece of information, so if the content of your website is divided into clearly distinct themes then it will be much easier for your reader to find what they are looking for.

Another important aspect of creating an overall thematic structure for your website that benefits both your readers and search engines is to have a sitemap that links to all of your different pages, which is similar to an index section of a book. Just as you can use the index of a book to find any piece of information that the book might contain, you can also use the sitemap of a website to find any page that has been created anywhere on the site. If you are also willing to create your own custom HTML sitemap with relevant keywords used as the anchor text in your links, that can give you added search engine optimization benefits by helping search engine spiders determine the relevancy of each page.

If you happen to be using the WordPress content management system for your website or blog, this can make it very simple to divide your website into different themes. Every post that you add to your website should have a specific category, and by breaking up your content into different distinct categories it will create different content areas on your website. If you include the category title within the URL of each new post on your blog, this can give you tremendous search engine optimization benefits because the search engine spiders will recognize exactly where to place your content in the search listings.

While creating a specific thematic structure for your website is not necessary and may not even be appropriate for you depending on the type of website you operate, it can have a big impact on your search engine rankings and also make it easier for your readers to find exactly what they are looking for. By separating your content into different themes, your website can appeal to a broader audience that may only be looking for a specific piece of information, and it can allow you to make more money online by increasing your search engine traffic.

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Tags: Search Engine Listings, Thematic Structure, Web Design, Web Design Tips, Website Architecture, Website Design, Wordpress