Internet Marketing Blog™

When a customer is deciding whether or not they are willing to make a purchase at your online e-commerce website, they need to feel certain that their sensitive personal information is safe and secure.

One of the best ways to increase customer confidence is by displaying a SSL certificate on the page where they enter their personal information, so that their data goes through a secure 256-bit encryption. While having a SSL certificate for your e-commerce site will not be free and can cost over $100 per year, the additional business you will receive from customers who feel confident making a purchase should make this cost negligible.

SSL stands for Secure Sockets Layer and it is the protocol that is used to secure and encrypt data on the internet. It is necessary to encrypt certain kinds of data on the internet in order to protect it, because it is a fact that the world of e-commerce is threatened by computer hackers that make money from identity theft. By making sure that your customers know they are safe when they are buying goods from your website, you will earn their trust and your online business will grow.

When data travels over the internet it is possible to intercept and decode, so the possibility exists that your sensitive personal information may end up somewhere other than where it is intended to go if it is not encrypted. While this is unlikely it is still possible, and it can lead to undesirable things such as identity theft. Most new internet browsers today will display the web address of your website in the color green with a padlock icon to the left, verifying that you have a valid SSL certificate, which will keep you and your customers safe by protecting and encoding the information that is flowing to and from your e-commerce site.

Some of the important features that you should consider when registering for a SSL certificate for your website are whether you need this certificate to extend across subdomains on your website, and if you are guaranteed over 99% browser recognition. Many people who have up-to-date internet browsers will recognize when the address bar turns green when they click over to the checkout page where they enter their personal information, and they will see this as a sign that their transaction is secure. Many online shoppers rely on this verification so heavily that they expect it, and they may be unwilling to give you any of their personal data if they can see that it is not encrypted.

Operating an e-commerce store is a popular business model for many internet marketers, and in order to make sure that your business stays competitive you need to make your customers feel that their personal information and privacy will be protected if they are doing business with you. If you have this type of website then you cannot afford to overlook this essential security measure, because it will keep you and your customers safe and will result in additional sales from people that feel confident enough to buy something from your website.

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Tags: Data Encryption, E-Commerce Store, Internet Privacy, Online Business, SSL, SSL Certificate