Internet Marketing Blog™

Many website owners and internet marketers consider domain names to be cheap and affordable, since you can register a new domain name for under ten dollars per year. But when you start off with a brand new domain name you are literally starting from scratch, since there will be no existing traffic and no incoming links. For some people, purchasing a domain name that has been registered for a long time and already has website visitors coming to it may be a better option, but there are a few considerations that need to be taken into account before doing this.

The first consideration is price, and it will be much more expensive to register an existing domain name than it will be to register a new one. There are basically two reasons why people purchase existing domain names: Either they want to use a specific brand name for their website which is already registered, or they want to benefit from the existing website traffic that is already going to that internet address. These are both good reasons to pay an extra premium for an established domain name, but bear in mind the added cost.

Established domain names can vary in price from $1,000 all the way up to more than a million dollars. This means that if you are looking to build a website that is simply a hobby or a personal blog that is not designed for earning a profit, registering a new domain name is probably the right option for you. There are several important factors that go into the value of a domain name, such as the age (how long ago it was registered), how many letters there are (usually the shorter it is, the better it is), and if there are already links pointing to it.

You can do some simple preliminary research to see how many inbound links there are that are pointing to this domain name simply by using free tools on the internet. Do a search for a link checker tool and compare your results across a few different free tools to see how consistent your results are. No one tool will have all the links in its archive, so there may be more incoming links than these free tools will display.

The best place to find a good established domain name for your website will be a handful of the big domain name marketplace websites, but it can also be possible to buy one from a private buyer. For those who are treating their new website as a real business, and may have even secured start-up funding or hired employees and designers, this can be a great way to get an excellent name for your new website and maybe even pre-existing links and website traffic.

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Tags: Buying A Domain Name, Established Domain Name, Finding A Good Domain Name, Link Checker Tool, Purchasing A Domain Name