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This article will describe to you a method that you can use called an “upsell” to earn money online in an ethical way by providing value to your readers.

An upsell is defined as a secondary offer that you present to a customer after they have already accepted your initial offer.  Many times this means that a customer has already agreed to an initial purchase, at which point you present them with a higher priced premium product such as a “gold membership” in order to try and earn more money.

In this technique you are going to learn today, the first thing you will need to do is create an initial offer, but instead of your reader making a purchase you will be giving away something for free. What you will want to do is create a valuable information product that you could easily sell as a stand-alone product, but instead you will give it away for free to your readers in exchange for their first name and email address. You can use a tool called an autoresponder to create a series of emails that provide even more valuable information, followed by one or more emails that offer a paid product or an affiliate link related to the topic of your free giveaway.

This is a clever way to make money because you know for a fact that your reader is going to be interested in your secondary upsell offer because they were willing to subscribe to your first offer and receive your free information product. This is also a moral and ethical way to market on the internet, because even if your subscriber never ends up making a purchase of one of your paid products you have still provided that person with real value. The trick to this type of upsell method is building trust by offering such a high quality product for free, because this will make your reader trust you more and be more interested in anything else that you might have to offer.

You need to be careful when using the upsell tactic in your marketing strategy, because this is one of those marketing tactics that can easily be convoluted and used in an unethical manner. An example of this would be building an email list by giving something away for free, and then once you get a reader’s email address you bombard them with emails promoting a hard sell of a product you are offering, instead of respecting the fact that they trust you enough to give you their personal information and using your emails to provide value. If you want true and lasting success then you need to conduct business ethically, because this is how you build customer loyalty.

It is much easier for you to sell to an existing customer than it is for you to sell to a new customer, so if you decide to use this marketing tactic in an unethical manner then you will always have trouble selling because you will not develop any customer loyalty. By following the advice in this article about using the upsell marketing tactic, you can not only give great benefits and value to your readers and make them trust you enough to make repeated purchases from you, but you can make money online in a moral and ethical manner.

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Tags: Affiliate Marketing Techniques, Autoresponder, Email Marketing Tips, Online Marketing, Online Sales, Sales Techniques